EU Business Environment Report 2025: 47% of Chinese Enterprises Say Conditions Need Improvement — Full CCPIT Survey Data Decoded

EU Business Environment Report 2025: 47% of Chinese Enterprises Say Conditions Need Improvement — Full CCPIT Survey Data Decoded-A Market Research Report
EU Business Environment Report 2025: 47% of Chinese Enterprises Say Conditions Need Improvement — Full CCPIT Survey Data Decoded
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Executive Summary

On the 50th anniversary of China–EU diplomatic relations, the China Council for the Promotion of International Trade (CCPIT) Academy has released its landmark EU Business Environment Report 2025 — the eighth consecutive annual survey of Chinese enterprises operating across all 27 EU member states. Drawing from a sample representing approximately 10% of all Chinese enterprises established in the EU, the report delivers a sobering assessment: 47% of surveyed Chinese enterprises believe the EU business environment needs improvement, while 36.7% rate it worse than 2024.

Yet beneath the headline dissatisfaction lies a more complex story. China–EU bilateral goods trade reached $828.1 billion in 2025, up 5.4% year-on-year. Cumulative bilateral investment stock has surpassed $280 billion. And despite mounting regulatory headwinds, 58.4% of Chinese enterprises plan to expand their EU operations — with profitability improving markedly (53% profitable, up 10.1 percentage points from 2024).

The report identifies three structural problem areas — “pan-securitization” of economic issuesescalating trade and investment barriers, and rising production costs — and provides chapter-by-chapter analysis across market access, export controls, competition policy, public procurement, digital economy, finance, and green economy, supported by granular enterprise survey data.

This article presents the report’s complete findings with all available data, so that policymakers, investors, and business strategists can understand the current state and trajectory of China–EU economic relations independently of the original document.


Table of Contents

  1. Part 1: The Big Picture — China–EU Trade & Investment at 50 Years
  2. Part 2: Overall Assessment — How Chinese Enterprises Rate the EU
  3. Part 3: “Pan-Securitization” — The Core Concern
  4. Part 4: Trade & Investment Barriers — A Rising Wall
  5. Part 5: Market Access — FDI Screening Tightens
  6. Part 6: Export Controls — Compliance Burden Surges
  7. Part 7: Competition Policy — The FSR Double Standard
  8. Part 8: Public Procurement — Discriminatory Treatment
  9. Part 9: Digital Economy — Cybersecurity as a Barrier
  10. Part 10: Finance — Unequal Access to Capital
  11. Part 11: Green Economy — CBAM and Regulatory Shock
  12. Part 12: Business Performance & Outlook
  13. Part 13: CCPIT’s Recommendations to the EU
  14. Key Takeaways

Part 1: The Big Picture — China–EU Trade & Investment at 50 Years

1.1 Trade: A Maturing Relationship

2025 marked 50 years of China–EU diplomatic relations, and the trade numbers tell a story of enduring interdependence.

Table 1: China–EU Bilateral Goods Trade — 2025

IndicatorValueYoY Change
Total Bilateral Goods Trade$828.1 billion+5.4%
China Exports to EU$559.9 billion+8.4%
China Imports from EU$268.2 billion-0.4%
Trade Balance (China Surplus)~$291.7 billion

Source: CCPIT Academy, China Customs

The asymmetry is notable: Chinese exports to the EU grew strongly while EU exports to China contracted marginally. The EU remains China’s second-largest import source and export destination; China is the EU’s largest import source and fourth-largest export destination (excluding Hong Kong).

1.2 Trade Partners: Germany Leads, Eastern Europe Rises

Table 2: China’s Top 10 EU Trade Partners — 2025

RankMember StateShare of China–EU TradeTrade Volume (USD)
1Germany25.5%$211.12 billion
2Netherlands13.8%$114.3 billion
3France10.1%~$83.6 billion
4Italy9.2%~$76.2 billion
5Spain6.6%~$54.7 billion
6Poland5.9%~$48.9 billion
7Belgium4.9%~$40.6 billion
8Ireland3.0%~$24.8 billion
9Czech Republic2.7%~$22.4 billion
10Hungary2.5%~$20.7 billion
Top 10 Total84.2%

Source: CCPIT Academy, China Customs

The top three — Germany, the Netherlands, and France — account for nearly half (49.4%) of all China–EU trade. However, the report notes that trade with Central and Eastern European countries like Poland, the Czech Republic, and Hungary has grown rapidly in recent years, diversifying the geographic footprint.

1.3 Investment: Stock Surpasses $280 Billion, but Flow Declines

Table 3: China’s Outbound Direct Investment (ODI) in the EU

MetricValuePeriod
Cumulative Bilateral Investment Stock>$280 billionBy end 2025
China ODI Stock in EU$116.85 billionEnd 2024
China ODI Flow to EU$5.88 billion2024
YoY Change in Flow-9.3%2024 vs 2023
% of China’s Total ODI Flow3.1%2024
Share of China’s ODI in Developed Economies34.5%#1
Chinese Enterprises in EU>3,000All 27 member states
Foreign Staff Employed by Chinese Firms>260,000All 27 member states

Source: CCPIT Academy, China MOFCOM Statistical Bulletin

Despite a 9.3% decline in annual ODI flow, the EU remains China’s single largest investment destination among developed economies by stock. More than 3,000 Chinese enterprises now operate across every EU member state, directly employing over 260,000 local workers.

Table 4: Top Destinations for China’s ODI to the EU — 2024

RankCountryODI Flow (USD)YoY ChangeShare of EU Total
1Luxembourg$2.59 billion+11.3%44.1%
2Germany$1.24 billion+93.5%21.1%
3Sweden$1.15 billion+54.6%19.5%
Others~$0.90 billion15.3%

Source: CCPIT Academy, China MOFCOM Statistical Bulletin

Germany’s dramatic 93.5% surge stands out, likely reflecting Chinese companies positioning within Europe’s industrial heartland. Luxembourg’s dominant share (44.1%), while inflated by its role as a financial holding hub, remains a consistent feature of China–EU investment patterns.

Table 5: Top Industries for China’s ODI to the EU — 2024

RankIndustryODI Flow (USD)YoY ChangeShare of EU Total
1Financial Services$4.23 billion+67.8%71.9%
2Manufacturing$2.83 billion+51.8%48.2%
3Hotels & Catering$0.44 billion+293x7.5%

Source: CCPIT Academy, China MOFCOM Statistical Bulletin Note: Percentages exceed 100% as some enterprises operate across multiple sectors.

Manufacturing investment grew over 50%, underscoring Chinese firms’ interest in European industrial capabilities and market access.

1.4 Diplomatic Momentum: High-Level Engagement

The report emphasizes the diplomatic context of 2025 as a pivotal year:

  • May 6, 2025 — President Xi Jinping exchanged congratulatory messages with European Council President Costa and Commission President von der Leyen on the 50th anniversary of diplomatic ties.
  • July 24, 2025 — President Xi met with Costa and von der Leyen, proposing three principles: mutual respect, open cooperation, and multilateralism.
  • July 24, 2025 — Premier Li Qiang co-chaired the 25th China–EU Summit with Costa and von der Leyen.
  • September 24, 2025 — Premier Li met with von der Leyen again.
  • Bilateral engagement also included the 10th China–EU Environment Policy Ministerial Dialogue (June 13), the 6th China–EU High-Level Environment and Climate Dialogue (July 14), and a joint statement on climate change.

1.5 Business Community Engagement

CCPIT itself was highly active:

  • 8 meetings between Party/state leaders and European business leaders invited by CCPIT
  • 60 batches of meetings between CCPIT leadership and European business figures
  • 122 specific appeals from European enterprises resolved through CCPIT’s foreign enterprise service task force
  • 25 European enterprises participated in CCPIT’s “Local Tour” investment promotion events
  • 380 trade and investment promotion delegations dispatched to 14 EU countries
  • 291 overseas exhibition projects executed across 14 EU countries, with 10,300 exhibiting enterprises and 192,000+ sqm of net exhibition area
  • The 3rd China International Supply Chain Expo (July 16–20, 2025) attracted nearly 90 enterprises from 15 European countries, including Bosch, Siemens, Wacker Chemie, PwC, Swire, Airbus, L’Oréal, Volvo Cars, MSC, and Maersk
  • The 18th China–EU Investment, Trade and Technology Cooperation Fair (November 19–21) facilitated 166 cooperation intentions in new energy, AI, and biomedicine

Part 2: Overall Assessment — How Chinese Enterprises Rate the EU Business Environment

2.1 The Headline Numbers

Table 6: Overall Assessment of EU Business Environment — 2025

Assessment% of Surveyed Enterprises
Needs improvement47.0%
No change from 202444.0%
Worse than 202436.7%
Improved vs 2024~19.3% (implied)

Source: CCPIT Academy survey

The core finding: nearly half of Chinese enterprises see room for improvement, and more than one-third believe conditions deteriorated in 2025. This is the eighth consecutive year CCPIT has conducted this survey, providing a unique longitudinal dataset on China–EU business sentiment.

Table 7: Key Concern Areas — Summary

Issue AreaKey Statistic
Market access barriersOver 50% report high barriers; 51.8% expect further increases
“Pan-securitization”65.9% report politicization of economic issues
Rising production costs42.8% report increasing costs
Administrative enforcementNearly 40% say no improvement from 2024

Source: CCPIT Academy survey

2.2 The CCPIT Academy Methodology

Table 8: Survey Methodology

ParameterDetail
Survey Coverage~10% of all Chinese enterprises established in the EU
RespondentsSenior management familiar with EU operations
MethodsQuestionnaire survey, field visits (EU travel), enterprise interviews (online + offline), policy/legal analysis
Supplementary InterviewsLaw firms, accounting firms, consulting firms (third-party perspective)
Enterprise TypesPrivate 70.5%, State-owned 28.3%, Other 1.2%
Enterprise SizeLarge 47.6%, Medium 36.7%, Small/Micro 15.7%
Industry CoverageWholesale/retail, manufacturing, R&D/technical services, IT/software, leasing/business services, finance, transport/logistics, agriculture, mining, utilities

Source: CCPIT Academy

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